On our way to becoming the largest automobile spare parts brand in the country, we achieved various milestones
Launch of a new logo and positioning strategy
Launch of Accessories range
TATA Genuine Parts makes its way into the Grease and Lubricants business
Birth of the TATA Guru Loyalty Programme, exclusively for Mechanics
Initiation of TASS and STU Distributorships
The TATA Champion Loyalty Programme for Retailers came into being
TGP launched a new logo and TATA Genuine Parts as a leading brand was established
TGP began conducting raids on duplicate spare part Dealers and Retailers
The existing Customer Care programme gained widespread popularity and was renamed as TATA Genuine Parts (TGP)
Launch of the first-of-its-kind online E Cats - a digital catalogue consisting of detailed information on all the spares
Appointment of the 1st Distributor