TATA Champion Loyalty Programme
In 2010, TGP launched a loyalty program for Retailers, called the TATA Champion Loyalty Programme. All the retailers registered with TGP qualified as Champions. These retailers were very thoughtfully called Champions, since they knew the entire gamut of the business inside out. Today, there are close to 18,000 retailers registered under the loyalty programme! All the retailers registered under this programme get an opportunity to earn loyalty points by messaging the product code on each product purchased. These points can be redeemed for a horde of gifts ranging from items like key chains to small commercial vehicles.