Tata Guru Loyalty Programme
In a bid to recognise the effort of our Mechanics, we launched the Tata Guru Loyalty Programme. Mechanics that are registered with Tata Genuine Parts are termed Gurus. There are approximately 52,000 registered Gurus across the country. This program enables our Gurus to earn points on purchasing Tata Genuine products that can be redeemed for various exciting gifts.
Guru day
Every year, 5th September is dedicated to Gurus (Mechanics registered under Tata Guru Loyalty Programme). On this day, as a token of their long-lasting association, Tata Genuine Parts provides them with an opportunity to earn extra points on messaging product codes. Moreover, they also get an opportunity to win exciting prizes like mobile phones, LED TVs and a two-wheeler. The 1st edition of the Tata Guru Day has entered the Limca Book of Records where close to 1,54,000 SMSes were received from a particular community on a particular number.
Gurukshetra is a skill contest conducted especially for Gurus. Top 600 Gurus are shortlisted every year where they compete against each other to win the title. The competition analyses them and puts their skill to test through various rounds and levels. The winner of Gurukshetra wins Rs. 1 lakh, whereas the 1st Runner-up and the 2nd Runner-ups win Rs. 75,000 and Rs. 50,000 respectively.
Guru ka Garage
The loyal Gurus are identified by Tata Genuine Parts, and as a token of their long-lasting association and loyalty, their garages are branded and renovated by Tata Motors, to get a new and refreshing look.

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